[pictured: actor John Garfield and Beatrice Pearson in the 1948 film noir "Force Of Evil..." and to view all Of the lobby cards up-close and personal just follow this link to:Giving Star Recognition back to a Legendary Star...Actor John as in Garfield...] all Summer Until October 26 2012…
[editor's note: In the up coming days I plan to start a drive in earnest in order to try and assist my friend Lori Moore garner 2,500 signatures in order to send them to Barry M. Meyer Chairman & CEO, Warner Bros. and Philip I. Kent Chairman & CEO, Turner Broadcasting Network Inc...Therefore, I would like to know...
...Want you please help me to help my friend name Lori Moore...To Give Star Recognition back to a Legendary Star...Actor John as in Garfield...as she try to garner 2,500 Signatures in order for her to send them to her Target(s)...Now, I will turn it over to Lori, and let her explain her petition to you...and why her petition have been written to:
Barry M. Meyer Chairman & CEO, Warner Bros. and Philip I. Kent Chairman & CEO, Turner Broadcasting Network Inc...Which is Sponsored by: Lori Moore
• This petition is being written to respectfully request that Warner Home Video and / or Turner Classic Movies manufacture and make available a quality box-set of John Garfield’s films for purchase.
• We the fans of John Garfield believe that having a quality box-set of his films available for purchase would increase his star recognition and help confirm his legendary status as an iconic classic movie star.
• While actors Humphrey Bogart, James Cagney, Bette Davis, Joan Crawford and Edward G. Robinson have box-sets of their most popular films available for their fans to enjoy, the fans of John Garfield are not so lucky. No box-set of John Garfield films exist. John Garfield was under contract at Warner Bros studios at the same time that the above mentioned actors were. During his time at Warner Bros, he had earned the same respect for his acting talents and was just as popular of a “movie star” as these other now iconic actors were. Yet, John Garfield does not have the same star recognition that his then peers have today. This lack of star recognition of John Garfield is a sad, confusing and frustrating fact that his fans want to change.
• Film historians confirm the fact that John Garfield was the first Method trained actor to become a success in Hollywood. John Garfield’s acting style had a naturalistic quality to it. In his many rebel or anti-hero roles there was always sensitivity and vulnerability just under the abrasive surface of his characters. This unique Garfield quality made the characters that he portrayed have a “real person” feeling to them.
• It has been said before, but bears repeating, that before there was Cliff, Brando, Dean, or DeNiro and many others, there was Garfield. He paved the way for the other Method trained actors to follow.
• During the 1950’s John Garfield was the most prominent of the Hollywood actors to fall victim to the House on Un-American Activities Committee’s (HUAC) “witch hunting” tactics. With HUAC unhappy with his testimony, the FBI was tailing him, and he soon found himself blacklisted. John Garfield literally saw his ‘movie star’ status taken away from him.
• Being “blacklisted” John Garfield could no longer find any work in the film industry. This occurred because he refused to hurt other people by naming names. He ended up instead hurting himself, and died of a massive heart attack at the age of 39. Many believe that his premature death was in a large part due to the stress and harassment that HUAC had placed on him.
• John Garfield was one of the greatest actors that this country has ever produced and his contributions not only to our film heritage, but to our country and to the equal treatment of minority actors, should be remembered and cherished.
• Please help us give back to the memory of actor John Garfield the respected “movie star” status that was so unjustly taken from him while he was on this earth by adding your name to this petition.
THE HISTORY Of THE LOBBY CARDS...
In the days before multiplexes, movie theaters generally only had one screen and one movie. To boost ticket sales, studios printed paper advertisements of their films to entice potential audience members.
One of the more collectible forms of these ads was the lobby card, a small piece of card stock that theaters posted in their lobbies to promote a featured film. In a sense, the lobby card was the small relative of the movie poster.
The first lobby cards, introduced around 1910, measured eight by 10 inches and were printed in black and white. Eventually, with advances in heliotype and photogelatin techniques, these cards had three colors (blue, yellow, and pink). Other cards were hand-colored using a stencil.
The eight- by 10-inch cards quickly gave way to 11- by 14-inch cards, which became known as the “standard” size. In the 1920s, a “jumbo” size was introduced which measured 14 by 17 inches. Finally, the “mini” size was introduced in the 1930s as a rebirth of the eight by 10 size (another version was printed on eight- by 14-inch stock).
Jumbo cards were printed on their own, not as part of a series, but mini and standard lobby cards generally came in sets of eight, though sets of nine, 12, and even 16 or more were not uncommon.
The first card in these sets was almost always the title card, which included an attention-grabbing image alongside the film’s title, slogan, and main acting credits. As a notable exception, Paramount never printed title cards.
Following the title card [The Jewel in the Crown] were several “scene” cards, which featured still shots from the film. The first two or three scene cards generally promoted the major stars;
[editor's note:What makes this lobby card set stand-out in a crowd is the fact, that there are 6 "scene" cards promoting the major stars: actor John Garfield and Beatrice Pearson, and Marie Windsor... ] the two or three after that usually showed minor actors…This set Of lobby cards showed one minor actor alone…actor Thomas Gomez…
The last card or two in the set are known today as “dead card(s,”) a phrase coined by movie-art collectors because these cards are generally the least desirable in the set. These cards depict extras or scenery from the film.
[This set Of lobby cards has no "dead card(s)..." Making This Lobby Card Set a Collectors Dream.]
All of these cards were numbered in the order they were supposed to appear in the series. Before the 1960s, a card’s identifying number could be found in the corner of the artwork. In the ’60s, the number was moved to the bottom border of the card.
Collectors generally prize lobby cards based on the order they appeared in a set—title cards are considered the most valuable, followed by those with major actors, those with minor actors, and finally the dead cards. Collectors generally only bother with dead cards when they are trying to complete a full set.
The video is Courtesy Of Tony d’Ambra from Filmsnoir.net