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Archive for October 14th, 2009

“You Don’t Need a Metro to Know Which Way the Wind Blows”
Some thoughts on new media at the end of the Zeroes, on the cusp of the Teens

When the buzz hits the Metro, that ubiquitous subway news freebie, then it’s probably hit the mainstream. Sometimes this means the ebbing of a tide – as I suggested with July’s (500) Days of Summer free media blitz. With that campaign, it seemed that “indie” quirkiness had reached saturation point and it was time to start looking elsewhere for pop culture trends. Perhaps that “elsewhere” was the Metro itself. If their cover stories can mean the tide’s gone out, sometimes they seem to suggest a tide coming in, and that appears to be the case this weekend. Their picture of the Hollywood hills, partially obscured by the light bulb-crowned head of a young woman, is headlined “How recession is forcing creativity.” The cover image and inside article are just vague and suggestive enough to suggest that a “meme” (that increasingly popular academic word hijacked to mean a pattern of thought sweeping the culture) has begun to form. (more…)

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